Ready to make the leap from Coachprener to CEO?

As a qualified heart-centered coach, you know how to create a brave space for your client and guide them from where they are today to where they want to be.
You know that this is your calling:  You're a coach, changing lives, and ready to focus 100% on building your business to serve those people waiting for you!  

It's time to make your business legit, one that's making profit & impact. 

You're ready to become the CEO you have to be for your business. 

If not you, then who?

I'm Ready to Make the Leap!

You’ve been sure for a while that this was for you, you signed up to be a coach…and that was easy!


When you see all the boss babe promos, $97 courses for attracting your ideal clients and everyone talking about 6-figures, you wonder...

Is that how I want to build my business empire?


🀦‍♀️ You don’t want to spend years “figuring it out.”

πŸ€” You don’t want to keep waiting for results that may never come.

🀯 You don’t want to do it all yourself.

You want to start signing 4-figure clients. Now.

I’ve been there!

When I moved from hospitality to online coaching, I felt like I had to start over.

I was wrong.



I'm ready to make the leap

Whether you are...


Scaling hospitality businesses to 7-figures (which I have) or scaling an online business to multi-six figures (which I also have), the skills required don’t change.

A coaching business is no different from any other  businesses, it’s how you approach it that matters.

Moving from confusion and overwhelm, to focus and impact, means your business can be deeply fulfilling and profitable.  

Impact and profit go hand and hand, and I want that for your coaching business.


I want in!



You want to go all in, quit the day job, be known as a fabulous coach in your chosen field.

You know this is available to you, you even suspect that this is your dharma/purpose, your absolute calling!

You want to serve the world and live your best life by supporting others to live better lives also.

You’re looking to make real money, and want to design a wealthy life with integrity.

You’re ready to live the life you always dreamt about but you know it won’t “just manifest” - it takes action & investment...and you’re so ready for that!




If you’re ready to grow a sustainable business, and feel confident and clear in your direction, it’s time for a big leap.


Yes! I'm Ready For That!
I'm ready to make the leap

How Coaches Do Business:


  • Price by the hour

  • Have multiple offers

  • Feel Exhausted

  • Question your decision to build your coaching practice

  • Scrambling about where your business is going - what does the future hold?

How CEO's Do Business:

  • Price by the transformation you deliver to your clients

  • In full confidence & clarity of your one offer

  • Have a lot of space in your calendar to rest & do the things you love

  • Are in full trust about your coaching business

  • Have a clear vision & path for your business growth

*I have a list of almost 20 but these are the top 5

I'm Ready to be a CEO!



The only mastermind that is guiding you to create and own your identity as CEO of your coaching business. 


This is not a nice to have or luxury investment.  This is an investment that is essential to your business growth.


How Would This Change Your Life?

6-months after working together and Nicole is still benefiting from the shifts she went through in the container.  She has fully launched her business and has continued to develop what she wanted to do.

Lots of layers were peeled away when she invested in the mastermind.

She really craved the entrepreneurial know-how for her business, learning by taking action even when she didn’t know how it would turn out, but she learned to trust that it would.

She quit her job with certainty and feels so optimistic about her future.

I'm Ready to Make the Leap!

 PHASE 1 - Solid Foundation

Your Coaching Business - POWER Framework™ to establish the solid foundation for your business to grow over the next 3 years to multiple 6-figures including an offer that values your unique gifts and the transformation that you deliver, your best strategy to attract the clients that you will have the most success with, and immediate actions you will take to start signing your best clients ASAP.
Your New Identity as CEO of your business - who she is and how to be her now.
CEO Essentials for your success - including planning, management, business functions, and mindset (think MBA for your coaching biz in easy to implement form).

 PHASE 2 - Build Your Business

Professional Presence - be seen as the go-to person for the problems that you solve, create a professional presence for your business.
Selling with heart - so clients say thank you to you for selling to them.
Growth of your business and yourself as a CEO essentials including deep mindset work in an NLP intensive.

 PHASE 3 - Make It Yours

Energetics of your business and how you can harness this ease and flow as a CEO and in your business.
Coach to CEO essentials including mindset, actions, red flags to avoid, and strategy.
Throughout there is an emphasis on action - this program only works when you do.
The benefits of the work we do in this time and the action we take last well beyond the 4-months. 
If you did nothing else but implement what you learn in these 4-months, you could generate multiple 6-figures in revenue and have enough to work on for the next 3-5 years as the CEO of your business.




You recognise that you have focused so much on being an amazing coach, you now need to focus on being the CEO of your business


If not you, then who? Ready!

From full-time employee to full-time CEO, with a 4-figure client before she had even quit work!

Working and being in the mastermind at the same time  meant she could get the knowledge before being full-time in her business. It also meant she had a much smoother start when she did go full time into her business. 

The mastermind led Nancy to take steps that she wouldn’t have considered, which created more clarity & certainty for her.

She benefitted by learning from the others in the group which reinforced a lot of the material. 

Nancy felt safe to be vulnerable in the group.

I want this too!



  • You clarify the problem that you solve for your ideal client.  Know how you want to irresistibly package & sustainably price your offer.


  • You know how to speak to your ideal client so that they reach out to work with you & you know exactly how (& if) you can help them. 


  • You love your offer so much that it no longer feels like a sell - you feel/know you are providing a service & impacting people by telling them about it.


  •  You feel confident & clear as you continue to decide & define your next best steps having stepped into your CEO identity.


  • You have guaranteed Momentum in the highest impact areas of your business.  You take imperfect & needle-moving action

Are you available to receive all this (& more) in just 4 months?

Yes! I'm available for this!

The mastermind evolved over a couple of years to what it is today (this is now the 5th round), so it's more focused, potent & a safer investment than ever!


"Before we worked together I didn't know anything about starting a business".  

Ashvey finally really understood boundaries in her life. She was undercharging, burnt out and had no idea about business before she joined the mastermind.

So much has changed and she doesn’t recognise herself. The container was a full transformation of business and life.

She enjoyed being challenged in a way that worked for each of us, not just a cookie-cutter approach.

She loved how the answers come from within each person, the gentle but firm and fair approach really created results.

I'm Ready to Make the Leap!



βœ… You’re a coach, gifted healer, or offering transformational services and you want to have a thriving business offering these services.

βœ… You want to feel supported by a mentor who really understands you.

βœ… You want to shorten the time it takes to get results (you’re ready for that life you dream of NOW!).

βœ… You’re a Woman who is ready to be unapologetic about her desire to be successful!

βœ… You want to be a coach who is all in on her business - it’s not a hobby, it’s what you do, it’s who you are.

βœ… You take action (for best results in this mastermind you will be required to take action).

βœ… You want a business that doesn’t take over your life - you love coaching but you also love ….(insert all the other things you love doing in life!).

βœ… You’re only ready to work with a coach and mentor who is qualified to support you.

βœ… You want to be in a community with other women who are also building their businesses.

βœ… You value your most finite resource - your time! And want to leap-frog years of “doing all the things” so you can focus on doing the right things.


Yes, That's me!

This Mastermind Is Not For You If:


❌ You’re worried about investing in more support before you make some money with your coaching.

❌ You’re a coach and you really don’t want to be the boss of your growing empire (hint: this could be an issue because if you’re not the boss, who is?)

❌ You aren’t ready to take action as a way of learning and getting results - you want the solutions to be given to you without you being the coach who does the work.

❌ You wish that someone else would just send you the clients to coach so you didn’t have to focus on being the CEO. 

❌ You feel that any investment has to lead to immediate financial results so you feel desperate or have needy energy. 

“I knew you wouldn’t just give me some strategy and send me on the way.  You supported me to take actions that I hadn’t take for years”

“I finally feel like a CEO.  I felt safe and seen where I am in my journey, so I could move forward from there.  You could really see people's potential, you hold that vision for us”

“My big takeaway is self trust.  You always wanted us to build our own self-trust and I finally felt that.  You wanted us to find our own answers and now I know I don’t need anyone, I can do this”

I want to do this too!

Hi, My Dear! I'm Sumeena,


I’m a CEO who has spent the past 16 years as the founder behind some of Indonesia’s most well-reputed hotels and restaurants. While this work informed so much of what I teach, a few years ago, I found myself deeply unfulfilled.  I turned to a coach for help.


That work helped me realise that my dharma/purpose is to support women to become leaders in the world, so that we change generations together.


So I started my 7th Business, this business. I now support coaches to deliver their much needed and invaluable genius to the world (and have left my other 6 businesses in the capable hands of my husband and my team, while advising from the sidelines).


Here’s one thing I know for sure – the world needs more Female Leaders, Bosses, CEOs like you.

And I’m here to facilitate that. 


My role as a Business Coach and Mentor is to support this transformation by sharing my gifts as a coach, working closely with you to release old beliefs and create new ones for who you are becoming.  


I bring all of me to your evolution - proven strategy, NLP tools, Coaching tools, my gifts, my  business experience & my powerful intuition to guide you.


I’m the right guide for you if you love to be seen, encouraged, challenged to fulfil your potential & seek safety in relationships with people you work with so you know you can be your full, unapologetic self. I don’t do one size fits all. 


We are creating unique businesses that have no competition - because no-one else is you.  Off the shelf doesn’t cut it.  You need to shine your Uniqueness bright into the world so your ideal clients can step forward to work with you, and only you.  


Let’s get started, shall we?


Yes - ready to get started!

“As soon as I invested in the mastermind, I knew it was the shift I needed…I put my stamp on me.  My investment in myself made me step up and stop playing small.  My husband also started to support my work, as he mirrored my belief in me.  This programme is like giving birth to the new me. 

I also realised I was blocking my own financial abundance - the unexpected benefit was the inner work.  My key thing I realised is I can be myself & still be the CEO.  I have all I need to build my business for the next few years”.

I want to be a CEO!

Frequently Asked Questions

Joanne wanted someone to keep her accountable for doing the work. She "needed someone to kick her in the butt”.

Being in a group really supported her and she appreciated the suggestions of what to do as opposed to being told what to do.

She started taking lots of imperfect action and being okay with it as she began realizing some of her own dreams and talents.

“I really felt I received the Return on my Investment and I really feel that I’ve taken action. I know I’m the CEO of my business now and not just focused on being a coach”

I want this too!

Payment Options

One time payment of $8,500 OR
Five monthly payments of $1,750. 


Sign up before the 15th of August and save $1000.



2 Hour 1:1 session with Sumeena using NLP Tools to completely reset old beliefs & stories holding you back from your best life. (Value $750)
3 one-to-one Sessions with Sumeena during the 4 months to design your irresistible offer, create your marketing plan, move your business forward with Sumeena's full genius on your business. (Value $1500)
4 CEO Bootcamp Sessions delivered by CEO Habits & Strategy Expert Frenchie Ferenczi. (Value $1750)


Personalised Human Design Reading for Business with expert Iris Patrizia to truly maximise your energy for ease & flow. (value $200)
Facebook Community exclusive to the Mastermind for accountability, collaboration & bonus trainings during the 4 months. (Value $3500) 


Unforgettable Bonus - an experience with lots of fun, Peers & Friends for life, New CEO identity, and a life designed by you that you LOVE!  A truly transformational experience that will change you forever. (Invaluable)



The Coach to CEO Mastermind starts on the 14th of September 2022 with weekly sessions every Wednesday at 9am EST. 
The final session will be on the 13th January 2023 (16 weeks with 2 weeks off over Christmas / New Year).



The sessions will be in 4 cycles of 4 weeks with Sumeena leading the sessions during weeks 1 to 3, and the 4th week of each cycle being led by Business Strategy Expert & CEO Habits Consultant Frenchie Ferenczi.
I want to book a call!

Virginia went from being not sure what to focus on to having a great rhythm for her business. This was the solid foundation she craved.

She learned how to do the right things and not do all the things.

She developed a sustainable business that felt manageable and learned how to structure her business so there was a rhythm to it.

She feels she learnt a lot of information and now she has all she needs to keep growing her business over the next few years.

"Find someone to support your growth - why do it alone?"

I want support!

6-Figure Tool Kit Guarantee

You'll have ALL the tools!

You will have all the tools you need to build your 6-figure coaching business over the next 3-5 years by the time you go through this mastermind. 

If you don’t have a successful business within 3 years, I will work with you for another 4 months for free (or until you do).  And, because you will have a thriving coaching business & a life designed by you that you love, you can buy me a thoughtful gift.  Deal?  

(Of course this requires you to do the work - but we both know that!!!) 

Final Message from Sumeena 


If you’ve made it this far, something has spoken to you.

I encourage you to ask yourself - what would it take for you to invest in yourself, in your dream, in what you truly desire?

Are you open to receiving all you desire?!

Are you ready to do what it takes because you know - your wealthy life depends on it.  

The life where you show up for the work you do every day, fueled by knowing that you could do this all day long, for free!

I encourage you to ask yourself, what happens if you don’t do anything today?  What happens if you leave this page without booking a call or making a soul-felt Yes decision that joining this mastermind is your next best step.

If you know you’ll still achieve all you want to achieve in your coaching business without signing up today, then I couldn’t be happier for you!  I hope our paths keep crossing  in this wonderful world!

But if you do have a strong pull to connect further, book a call, talk through your vision and decide if this investment is for you:

Then let’s talk!  I look forward to supporting you in making a decision on your next best steps or hearing that you’re already a firm Yes! (that’s a real boss move!)

See you in my zoom room!

Book a call!